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Reg Wydeven column: A name means everything when there's money ...

...The FDA informed Redux Beverages that because of these claims, the drink is a drug and cannot be sold without federal approval.

Further, the beverage violates product-labeling laws because it doesn't have "adequate directions for its intended uses." Cocaine was one of about 500 energy drinks introduced across the world last year, and Hannah and James Kirby, who founded Redux Beverages, wanted to pick a name that stood out from the rest.

The FDA agrees they accomplished their goal.

Redux insists its energy drink contains the same ingredients as all the others on the market and that it is not a drug.

All of the marketing for Cocaine was intended to be tongue-in-cheek.

But unlike Juliet, the FDA takes names pretty seriously.

The FDA ordered Redux to notify the agency of its plans to correct the violations of federal law.

If it fails to do so, Redux can face seizure of its products, injunctions and possible criminal prosecution.

The Kirbys have apparently seen the error of their ways, and are willing to cooperate with the FDA about how to comply with federal law, and that they have retooled their marketing strategy.

Coincidentally, last year James Kirby attempted to trademark the name "cocaine." An opposition to his application was filed and is now pending at the Trademark Trial and Appeal Board, according to the U.S.

Patent and Trademark office.

Neither of these drinks sound too refreshing to me — I think I'll stick with my Mountain...

Medical mystery tour

... globeandmail.com: Medical mystery tour Skip navigation Login/Register My Globe My Portfolio My Weather Print Edition Newspaper Subscription Bookmark Member Centre Arts Enter the city, then press “Submit”: Change City Hi Lo Conditions across Canada Visit the weather page to get the latest temperatures.

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St Kitts-Nevis to host regional sports conference

... As such, she said it was important for locals to attend this conference.

“The registration fee for locals has been kept deliberately low to encourage participation,” the chairperson revealed.

“Just EC $150, which includes lunch and coffee break for the two day period, will get you into the conference,” she added.

Presentations include “Physical Education in the Caribbean” by Dr Stafford Griffith of the University of the West Indies (UWI), the New CARICOM Education Curriculum by Dr Morella Joseph and “Confronting Challenges: Self Image and Nutrition, Anti-doping and Coaching Ethics and Young Athletes” by Neil Murrel of the Caribbean Regional Anti-doping Agency and Kate Cowan of the International Alliance for Youth Sport.

Local experience with the HIV/AIDS prevention programme Kicking AIDS Out and Jump Rope for Heart, an obesity prevention initiative, will also be a feature of the meeting.

A Panel Discussion on Women in Sport is planned.

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