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In 2000, the Shaffers decided to build their own processing plant to process their own venison and that of other local deer farmers.

On average, they process 8,000 pounds of venison each month, making a variety of products like steaks, roasts, ground meat, summer sausage, and a variety of meat snacks like jerky and sticks.

One of their biggest sellers is for man’s best friend – dog treats.

Shaffer Venison is a member of PA Preferred®, a marketing program through the Department of Agriculture that ensures products with the logo are grown and processed to meet the world's highest quality and safety standards.

The program also lets consumers know their purchase helped keep farmers and food processing jobs in Pennsylvania.

“We owe a lot to PA Preferred for helping us market our products,” said Darrell.

At least 80 percent of sales of Shaffer’s venison are through wholesale markets.

They sell ground meat and jerky products in retail stores like Giant and Weis in Central Pennsylvania.

The remaining 20 percent of sales are through their retail store and through the Internet.

Demand is so high the Shaffers have purchased some meat from outside sources.

Taking chances doesn’t seem typical of a former insurance agent, but the risk has paid off for Darrell Shaffer.

By making wise marketing decisions, u...