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Beef produced from the hand-chosen Black Angus cattle born and raised on the La Cense Beef ranch in Montana are free of antibiotics and hormones and graze upon grass from pesticide free pastures.

La Cense cattle also benefit from a stress-free environment, spending their entire lives on the pristine pastures of this 88,000-acre ranch and feeding on new grass and plants everyday that are at least 10 inches high.

This ensures that cattle face no stress when foraging.

Additionally, grass is the natural diet of cattle, which are ruminants.

Cattle do not normally eat grain, nor are they designed to digest this feed, meaning that an exclusive diet of grass represents a more humane and ethical treatment of these animals.

Furthermore, as La Cense Beef is not sourced from a consortium of ranches but produced exclusively from the cattle born and raised on the ranch, consumers are ensured that food safety issues are minimized, as La Cense cattle never come into contact with cattle from other herds.

Last, but not least, grass fed beef offers a truer, cleaner beef flavor.

"Grain fed beef derives its flavor from the fat, not from the meat itself as does grass fed beef," says Hoffman.

"The result is a more authentic beef taste, reminiscent of the way that beef used to taste before the industrialization of agriculture.

You have a much cleaner aftertast...

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