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Chocolate purists protesting proposal to fudge standards

...Mars has launched a division called Mars Nutrition for Health & Well-Being, which markets chocolate products with health claims.

Guittard, whose family has been making chocolate since 1868, said some big chocolate manufacturers favor the proposed change in regulations because they want to keep prices down on key ingredients by using less expensive vegetable fat, which can contain trans fats, instead of cocoa butter.

That scares him.

If the change is approved, products would still need to contain chocolate liquor, the ground-up center of the cocoa bean.

But a confection such as PayDay Chocolatey Avalanche — which doesn’t contain cocoa butter — would be able to call itself PayDay Chocolate Avalanche.

It seems like a small distinction, but to people like Guittard, it is not.

An FDA spokeswoman said if — stressing, if — the agency decides to consider changing the standards as requested in the petition, the process would take several years.

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