Cholesterol

Further, the beverage violates product-labeling laws because it doesn’t have “adequate directions for its intended uses.”Cocaine was one of about 500 energy drinks introduced across the world last year, and Hannah and James Kirby, who founded Redux Beverages, wanted to pick a name that stood out from the rest.

The FDA agrees they accomplished their goal.Redux insists its energy drink contains the same ingredients as all the others on the market and that it is not a drug.

All of the marketing for Cocaine was intended to be tongue-in-cheek.

But unlike Juliet, the FDA takes names pretty seriously.

The FDA ordered Redux to notify the agency of its plans to correct the violations of federal law.

If it fails to do so, Redux can face seizure of its products, injunctions and possible criminal prosecution.The Kirbys have apparently seen the error of their ways, and are willing to cooperate with the FDA about how to comply with federal law, and that they have retooled their marketing strategy.Coincidentally, last year James Kirby attempted to trademark the name “cocaine.” An opposition to his application was filed and is now pending at the Trademark Trial and Appeal Board, according to the U.S.

Patent and Trademark office.

Neither of these drinks sound too refreshing to me — I think I’ll stick with my Mountain Dew...

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